During Milan Fashion Week, at the Museum of Science and Technology, we presented our latest winter collection, alongside the shots of the UNSUITABLE photographic project, which we entrusted to photographer Benedict Brink and fashion editor Vittoria Cerciello.
Ten women from New York are the main characters of our story, the women we met and got to know during our travels. We were drawn to them by their personalities and attitudes. We asked them to tell us what it means to them to be Unsuitable.
It came spontaneously to accompany this story with a series of photographs that see them as accomplices and interpreters of our iconic pieces: blouse and trousers, an unchanging uniform – yet always different – articulated in 10 different fabrics and materials (from silk organza to leather, from jacquard to velvet) that becomes a statement, a multifaceted expression of the personality of each.
Click here for the full project.